Gate Research Institute: New Meme Narrative Guidelines for the Second Half of 2025 | Bee Network

Gate Research Institute: New Meme Narrative Guidelines for the Second Half of 2025 | Bee Network Login ٹرینڈنگ نیوز میمی لانچ پیڈ اے آئی ایجنٹس DeSci TopChainExplorer نیوبی کے لیے 100x سکے مکھی کا کھیل ضروری ویب سائٹس اے پی پی کا ہونا ضروری ہے۔ کرپٹو مشہور شخصیات DePIN Rookies ضروری ٹریپ ڈیٹیکٹر بنیادی ٹولز اعلی درجے کی ویب سائٹس تبادلہ NFT ٹولز ہیلو، باہر جائیں ویب 3 کائنات کھیل ڈی اے پی پی شہد کی مکھیوں کا چھتا بڑھتا ہوا پلیٹ فارم AD تلاش کریں۔ انگریزی سکے ریچارج کریں۔ لاگ ان کریں ڈاؤن لوڈ کریں ویب 3 یونی کھیل ڈی اے پی پی شہد کی مکھیوں کا چھتا AD گھر•تجزیہ•Gate Research Institute: New Meme Narrative Guidelines for the Second Half of 2025 Gate Research Institute: New Meme Narrative Guidelines for the Second Half of 2025تجزیہ8 ماہ پہلے更新وائٹ 28,173 10 دیباچہ Dogecoin may be my favorite because it started as a joke, but it shows the absurd charm of کرپٹوcurrency. Elon Musk, who just stepped down as the Secretary of the U.S. Governments Department of Efficiency, once commented on DOGE in 2021. As he said, Memecoin often shows its absurdity and randomness, which is the main reason why financial institutions have never been able to bet on Memecoin. Since the concept of Meme was established, Memecoin has always been a feast for retail investors and KOLs, and platforms such as Pump.fun, GMGN, and BullX have become the arena for traders to compete in PVP.

In this new cycle, the gameplay of Memecoin continues to split. One type of gameplay relies on social media KOLs to push their Memecoin to the forefront through carefully planned event marketing. Solana co-founder Anatoly appeared in green dragon costumes to boost the token Silly Dragon; Elon Musk changed his Twitter account to Kekius Maximus to make the Memecoin of the same name rise a hundred times; even MUBARAK, which soared in popularity on the chain in March, is a concrete manifestation of this type of gameplay. The pinnacle is TRUMP, issued by US President Trump, which rose more than 70 times in 1 day without any warm-up.

But for retail investors, the first wave of KOL-driven Memecoin opportunities is extremely difficult to capture, as cryptocurrency is traded 24/7. Retail investors cannot be sure when KOLs will launch tokens, when they will tweet and use large funds to enter the market to quickly increase the token price. Most of the time, they can only participate in the second wave of opportunities, but most of these Memecoins do not have a second wave of market and quickly enter a death spiral.

In fact, for retail investors, the market opportunities of another type of meme are easier to predict. This type of meme is the on-chain embodiment of the concept of real-world explosion. Since IP itself is not a physical asset, it is currently impossible to find a mapping on the chain through the RWA method, so the heat can only be brought to the chain in the form of Memecoin. The more representative ones are Memecoins related to the game Black Myth Wukong, the movie Nezha, the large model DeepSeek and Grok. Taking Black Myth Wukong as an example, before the game was launched, Game Science Studio has released multiple real-life battle demos for pre-sale warm-up, and players can expect the popularity of the game after it is officially launched.

This article will focus on the important cultural events and AI technology iterations expected to occur in the second half of 2025. The reason is that the main group of Memecoin traders is Generation Z users, and young users pay special attention to new content and new technologies. The following will be classified by industry, and the major events in electronic games, film and television arts, streaming platforms, and artificial intelligence in the second half of 2025 will be explained. Traders can ambush Memecoin trading opportunities that may appear in these major events in advance.

Risk Warning: The possible issuance of Memecoin in the future mentioned in this article does not constitute investment advice. The risk of Memecoin transactions on the chain is high. Investors should participate with caution.

1. Video Games Game users and cryptocurrency traders highly overlap, and the main participants are young people of Generation Z. The GameFi narrative is already one of the main narratives in the Web3 industry. The essence of non-full-chain games is to integrate the on-chain trading system within the framework of Web2 game types. Since chain games themselves focus more on the financial attributes of Play-to-earn, even widely recognized games such as Axie Infinity, Lumiterra, and Big Time have not been able to jump out of the original Web2 game framework at the product level to create greater influence.

The 3A game masterpiece Black Myth: Wukong with the theme of Journey to the West is one of the most successful games in 2024. Its IP influence has far exceeded the scope of games, driving the prosperity of many related fields such as literature, history, and tourism. Objectively speaking, the IP influence of Web2 games is still huge. Game masterpieces represented by World of Warcraft, Final Fantasy, and League of Legends have enough loyal fans. Web3 games still have a gap in IP influence.

Mainstream Web2 game IP holders generally use NFT issuance as the preferred path when exploring Web3 integration, aiming to achieve the chain-game transformation of IP through chain reform, and to NFT core game assets (such as characters, equipment, and skins). Although this model is logically self-consistent, in practice, many classic IP chain game projects have suffered commercial Waterloo. The core crux is that: on the one hand, the quality of chain-modified games often declines compared to the original, and it is difficult to meet the high requirements of IP native fans for the game experience; on the other hand, the economic model (especially the gold farming mechanism) has significant defects in design and cannot provide participants with sustainable profit expectations. This lose-lose situation that can neither attract core players nor maintain the gold farming ecosystem has led to a break in its commercial closed loop, which in turn has caused the popularity and market share of NFT issuance of classic game IPs to shrink significantly in recent years.

During the market gap caused by the cold reception of the classic IP chain-to-NFT path, the rapidly iterating cryptocurrency field witnessed the rise of game IP-based Meme tokens. Unlike NFT, the Meme token market is highly decentralized and native: the issuing entity is usually not an official project party, but is initiated by an anonymous team, and generally has no direct connection with the original IP operation and development team. Under the same high-profile IP, multiple Meme tokens with the same name often emerge in parallel, and then enter a brutal screening stage based on liquidity and capital intensity. ٹوکنs with huge trading volumes and strong capital reserves form a significant liquidity siphon effect, dominate the Meme narrative of the IP and become the leader, while the remaining tokens with the same name that lack liquidity generally fall into a downward price channel until they return to zero. This process is essentially a spontaneous market redistribution of IP attention value and capital game.

1.1 Review of the Memecoin incident in Black Myth: Wukong Black Myth: Wukong is a 3A game based on Journey to the West, which was created by Hangzhou Game Science Studio in four years. Before the game was released, the studio had released several demo trailers to warm up the game. On August 20, 2024, Black Myth: Wukong was released on multiple platforms including Steam, WeGame, and Epic, and sales quickly exceeded 1 million copies. As of the end of December 2024, the game had sold 28 million copies and became one of the most important cultural phenomena in 2024. The secondary creation and audio and video programs of related content drove the entire game industry. Little Leiyin Temple, Lingji Bodhisattva, and Erlang Shen have all become hot topics for gamers to discuss.

Driven by the spillover effect of the unprecedented popularity of the game, the on-chain Meme coin market responded quickly. According to data monitoring by gmgn.ai , the Solana chains eponymous token WuKong once recorded a single-day increase of more than 100,000%, and some users achieved short-term arbitrage of $350,000 in 5 hours. It is worth noting that the market presents typical law of the jungle characteristics: 1) Competition within the same chain: Multiple WuKong liquidity pools have emerged on Solana, with significant differentiation in performance; 2) Cross-chain spread: ETH, BNB, Base and other public chains also have tokens with the same name, with different increases; 3) Liquidity is king: The token that ultimately occupies a dominant position (with the highest increase) has a significantly higher contract address locked liquidity than its competitors, fully confirming the winner-takes-all rule under the liquidity siphon effect in the Meme coin field. [1]

Figure 1: The trend of WUKONG tokens on the Solana chain

1.2 Games worth looking forward to in the second half of 2025

1.2.1 The End of Ming Dynasty: The Feather of Yuanxu

Release date: July 24, 2025

Game Type: ARPG

Game Studio: Lingze Technology

Distribution channels: Steam, Epic

Price: 249 yuan

Domestic 3A masterpiece + historical theme + myth and legend, from the game theme, Ming Late: The Feather of Yuanxu and Black Myth: Wukong are highly similar, the main difference is that the IP of Journey to the West itself has a greater influence in the Chinese world. But for players who like ARPG types, the development of Black Myth: Wukong DLC still needs a certain period of time, during which time choosing Ming Late: The Feather of Yuanxu as a substitute is a good choice.

The story of Ming Late: The Feather of Yuanxu itself is also quite topical. The story of the game takes place in the Shu region at the end of the Ming Dynasty, where wars and massacres were frequent. The game attempts to immerse players in a fictional historical environment at the end of the Ming Dynasty. Players will play the role of the heroine Wuchang who has lost her memory and strive to find a way to resurrect her sister. The game is inspired by the ancient Shu civilization, based on real historical sites such as the Sanxingdui Ruins and the Jinsha Ruins, and combines historical or mythological elements depicted in literary works such as The Book of Shu Kings, Jinse, and Classic of Mountains and Seas. [2]

Figure 2: Promotional image of the game Ming Late: Feather of Yuanxu

Judging from the feedback from players who have already experienced the game, the overall fundamentals of the game are good. Among the players who participated in the internal test, 42% of the players thought that although the game was not as good as Black Myth: Wukong, the gap was not big. IGN China, a game UP host with more than one million fans on Station B, participated in the internal test of the game and gave high praise in terms of game fluency, action design, and level difficulty. The English name of the game uses the name of the heroine Wuchang, WUCHANG: Fallen Feathers. Therefore, from the perspective of creating Memecoin, WUCHANG will be a possible name to use.

Games potential to break out of the circle: ⭐️⭐️⭐️⭐️

Game IP popularity: ⭐️⭐️

Memecoin comprehensive index: ⭐️⭐️⭐️

1.2.2 Borderlands 4

Release date: September 12, 2025

Game Type: FPS

Game Studio: GearBox

Distribution channels: Steam, Epic

Price: Not announced

The Borderlands series is a game IP that has a great influence on European and American gamers. As of June 2025, the cumulative global sales of the first three games have exceeded 93 million copies. Borderlands is set in the Western world. Players will constantly search for guns on the map and fight against bosses in the levels. The core reason why the game is loved by many players is that the characters expressions are humorous and the protagonists often joke with gamers through lines. [3]

In terms of gameplay, Borderlands 4 has improved in many ways compared to its predecessor. Gearbox founder and president Randy Pitchford said of the game, Borderlands 4 will be more vertical than any previous Borderlands game. The team has added more cool features to the map than ever before. Theres even an AI-driven navigation system in the game that displays GPS routes on the map to tell players which way to go. [4]

Figure 3: Borderlands 4 game promotional image

As a globally well-known game IP, Borderlands has also received great attention from on-chain users. According to GMGN data, the Memecoin of the same name as Borderlands on the Solana chain has been issued many times, but it can no longer be traded due to insufficient liquidity. The release of Borderlands 4 after six years may reactivate the popularity of this IP, thereby bringing more speculative trading opportunities to the on-chain Memecoin.

Games potential to break out of the circle: ⭐️⭐️⭐️

Game IP popularity: ⭐️⭐️⭐️⭐️

Memecoin comprehensive index: ⭐️⭐️⭐️

1.2.3 Pokémon Legends ZA

Release date: October 16, 2025

Game Type: RPG

Game Studio: GAME FREAK

Release channel: Switch

Price: $59.9

The global influence of the Pokémon IP is self-evident. From anime to movies, from games to TCG cards, from puppets to electronic pets, Pokémon-related products have penetrated every corner of peoples daily lives. In 2023 and 2024, Pokémon will only launch the expansion product Pokémon Vermillion DLC. Its purpose is to accumulate strength and launch two game products with breakthrough potential, Pokémon Legends ZA and Pokémon Champions in 2025. [5]

Figure 4: Promotional image of the game Pokémon Legends ZA

Since the release of the first generation of Pokémon games, the game has adopted a turn-based mode, and subsequent sequels have also continued to use this classic mechanism, but the relative monotony of this mechanism has also been criticized by some Pokémon players. This time, Pokémon Legends ZA will completely break the shackles of the turn-based system and switch to real-time combat. Players can also cooperate with Pokémon, and the combat system is more action-oriented. Under the new game mechanism, Pokémons skills will increase the attack distance, attack range, attack speed and other new parameters, bringing players more immersion in RPG games.

The main characters of this game are the protagonists of the second-generation Pokémon story. According to the information released on the official website, Chikorita, Warm Pig, and Crocodile have been confirmed to appear in the game. Although the popularity of these three elves is not as good as the first-generation Bulbasaur, Charmander, and Squirtle, the second-generation Big Three also have their own distinctive labels. Judging from the promotional pictures, Pikachu, Magikarp, and Pidgeot, which are most familiar to players, will also appear in the new game. In addition, Pokémon such as Dragonite, Starfish, and Pocket Flower, which are familiar to players, will join Mega Evolution. In summary, players can have high expectations for this new work. But on the other hand, since the Switch console game has a smaller audience than PC and mobile games, it is relatively more difficult for the game to further break the circle.

Due to the huge influence of the Pokémon IP, multiple Pokémon-related Memecoins have been issued on the chain. According to Coinmarketcap data, the memes that still maintain a certain trading volume include Pikaboss, which is based on Pikachu, with a market value of 24 million US dollars; Snor, which is based on Snorlax, with a market value of 73,000 US dollars; Suirtle, which is based on Squirtle, with a market value of 9,200 US dollars (data as of June 13, 2025). [6] [7] [8]

Figure 5: Pokémon-related Memecoins issued

In terms of the focus of the new memes released in the future, in addition to the popular Pokémon mentioned above, such as Pikachu, Chikorita, Nikki, Crocs, and Dragonite, traders can pay attention to some cat and dog related IPs in Pokémon II. The reason is that the cat and dog war in the Memecoin world is a narrative that runs through the whole process. The cat and dog related IPs in Pokémon II include Meowth, Houndour, Smeargle, and Arcanine, which can all be focused on.

Games potential to break out of the circle: ⭐️⭐️⭐️

Game IP popularity: ⭐️⭐️⭐️⭐️⭐️

Memecoin comprehensive index: ⭐️⭐️⭐️⭐️

1.3 Other Games In addition to the above three blockbuster games, games that may have certain potential to break out in the second half of the year include the Switch action game Dong Qi Gang: Banana Power released on July 17, the first-person shooter game Lost Starship: Marathon released on September 23, and the open world adventure game Ghost of Yotei released on October 2. Although these games have also received good attention. In fact, the blockbuster game Grand Theft Auto 6 originally scheduled to be released in the summer of 2025 is a long-awaited blockbuster game for many players. Its Memecoin GTA 6 has a market value of US$60,600, but the game has been postponed to 2026. Therefore, the game Memecoin in the second half of the year has lost a domain name with huge potential for explosion. [9]

2. Film Art As an art form, film attracts a wide audience across multiple age groups, and the mainstream audience of different types of films is not limited to a single generation. This is in stark contrast to video games and Memecoin, which mainly attract Generation Z. In recent years, there have been relatively few successful cases of combining film and crypto technology. For example, Wong Kar-wai once auctioned precious images in the form of NFTs, and Hollywood blockbusters such as Spider-Man were also promoted by giving away NFTs with ticket purchases, but the influence of these attempts was mostly limited to the film industry and failed to attract widespread attention. [10]

In the film industry, NFTs are often viewed as digital collectibles, similar to rare movie posters, and investors expect them to maintain and increase in value. This is very different from NFTs in the gaming field that have use value (such as equipment that can be earned gold through games). Movie NFTs themselves lack use functions, and some rare NFTs issued by producers are expensive, which limits their appeal to ordinary audiences, especially young groups.

At the same time, Memecoin, issued by unofficial parties, has become another important form of cultural communication in the Web3 world with its low price and abstract and entertaining characteristics, and is popular among young people with limited economic conditions. In contrast, the high price of NFT makes it mainly attract high-net-worth people, and its influence is difficult to spread, while Memecoins low threshold and community-driven characteristics make it easier to form viral transmission among young groups. After the release of the movie Barbie in 2023, multiple Memecoins related to Barbie dolls quickly became popular on the blockchain, fully demonstrating its potential for commercialization of movie IP on the chain.

2.1 Review of the Memecoin incident in Nezha: The Devil Boy Conquers the Dragon King Nezha: The Devil Boys Mind is the second sequel to the Nezha movie. Since Nezha: The Devil Boy Comes into the World has been widely recognized by the audience in terms of quality, the success of the second part is to a certain extent predictable. Nezha: The Devil Boys Mind almost dominated the Chinese mainlands Spring Festival movie market. Its total box office has exceeded 14 billion yuan, ranking seventh in the history of global movie box office.

The popularity of the Nezha IP has also led to addresses on multiple public chains issuing Nezha tokens with the same name. Among them, the NEZHA Memecoin on the BSC chain has quickly become the leader among tokens with the same name, thanks to its strong financial strength and continuous community airdrops on the chain. The price of the token was $0.000063 when it was launched on February 9. After the popularity of the Nezha movie IP continued to increase and funds continued to increase, the token price rose to $0.0023 on February 17, an increase of more than 30 times. However, as time went by, the popularity of the movie continued to decline. On June 4, the project team officially announced on the X social media platform that it would issue a new project and would no longer focus on promoting the NEZHA Memecoin. [11]

Figure 6: NEZHA token price chart

2.2 Movies worth looking forward to in the second half of 2025 2.2.1 Little Monster of Langlang Mountain

Release date: August 2, 2025

Movie Type: Animation

Film distributor: Shanghai Animation Film Studio

Director: Yu Shui

Main voice actors: Zhang Yunming, Cai Zhuangzhuang

Little Monsters of Langlang Mountain, formerly known as Little Monsters Summer: Once Upon a Time There Was a Langlang Mountain, is adapted from the first story of the short film series Chinese Tales Little Monsters Summer. The series is jointly produced by Shanghai Animation Film Studio (Shanghai Fine Arts Film Studio) and Bilibili (B Station). It takes the Chinese-style monster story as the core, integrates traditional culture and modern creativity, and presents a collection of Chinese fantasy animation shorts. Since its launch in 2023, Chinese Tales has become one of the best-received domestic animations of the year with its unique artistic expression and profound cultural connotation. So far, its cumulative playback volume on B Station has exceeded 300 million times, and it has been broadcast on Shanghai Dragon TV many times. The influence of IP continues to expand, demonstrating its dual potential in the cultural and market fields.

Little Monsters Summer is the most relaxed and thoughtful of the 10 stories, so it has good potential for further commercialization. In Little Monsters Summer, the little pig monster starts from the plight of a worker and gradually awakens his self-awareness, assists Tang Monk and his four disciples, and experiences the plot reversal of being defeated by Sun Wukong and finally surviving, creating a complete character arc. This character growth trajectory not only gives the little pig monster a distinct personality charm, but also accumulates widespread popularity for it, laying a solid foundation for the further expansion of the IP. The new work Little Monster of Langlang Mountain tells the story of how the little pig monster then forms a grassroots pilgrimage team with the toad monster, the weasel monster and the gorilla monster, and embarks on an adventure journey to the west. [12]

Figure 7: Promotional image of the movie Little Monster of Langlang Mountain

The English translation of Summer of Little Monsters is Nobody. If the movie has good box office and reputation after it is released in August, you can pay attention to the Memecoin related to the name Nobody on the chain.

Movie box office potential: ⭐️⭐️⭐️

Movie IP popularity: ⭐️⭐️⭐️

Memecoin comprehensive index: ⭐️⭐️⭐️

2.2.2 Zootopia 2

Release date: November 26, 2025

Movie Type: Animation

Film distributor: Disney

Director: Byron Howard

Main voice actors: Jason Bateman, Ginnifer Goodwin, Shakira

In 2016, the first installment of Zootopia was released worldwide. The film was not only a box office success, but also received wide acclaim from audiences and critics, with a Douban movie score of 9.2. Ten years later, Disney released the second installment of the animated film. The trailer for the film has been viewed over 8 million times since it was released on YouTube. Since the trailer does not contain much information about the plot, the audience will have enough freshness for the new story. It can be confirmed that a snake named Gary will become a new character in the second installment, as a Chinese element that reflects the Year of the Snake in 2025. [13]

Figure 8: Promotional image of Zootopia 2

The zoo theme is also a hot topic in the Memecoin narrative, so the movie story is highly compatible with Memecoin. It is expected that important characters in the movie such as Judy the rabbit police officer, Nick the fox, Gary the snake, and Clawhauser the leopard police chief will have the opportunity to become hot Memecoins, and investors can focus on them.

Movie box office potential: ⭐️⭐️⭐️⭐️

Movie IP popularity: ⭐️⭐️⭐️⭐️⭐️

Memecoin comprehensive index: ⭐️⭐️⭐️⭐️

2.3 Other movies Currently, the Memecoin market is dominated by cartoon characters. Although live-action movies are widely talked about, their influence in the Memecoin field is still relatively limited. Quentin Tarantinos Kill Bill is an exception. This movie, which is regarded as a classic CULT film, has spawned multiple Memecoins with the same name due to its unique cultural status. These tokens are mainly issued on the Solana chain, but most Memecoins still end up with liquidity depletion.

Looking ahead to the second half of 2025, many sequels to classic IPs will be released, including Jurassic Park 4: Rebirth, Superman, Avatar 3: Fire and Ash, etc. The target audience of these movies is older than the mainstream population, and the overlap with the core user profile of on-chain PVP and Memecoin communities is low. Despite this, Memecoin investors can still pay attention to the secondary content derived from these movies (such as memes or fan art). Some secondary works are expected to ferment in the Memecoin community and become a subculture phenomenon, or bring new trend opportunities to the market. [14]

3. Streaming Platforms Compared with traditional content media such as newspapers, books, movies, and television, Generation Z is more accustomed to using streaming platforms represented by Tiktok. Such platforms are good at creating hot spots and using intelligent algorithm recommendations to make teenagers addicted to them. Even the fragmented time of working people is being filled with short videos. Since the user base of streaming platforms is large enough, it also brings video creators a variety of monetization models such as paid content, advertising sharing, and live streaming. The issuance of Memecoin is a new way for streaming platform creators to quickly monetize in recent years.

Memecoin narratives on streaming platforms are more diverse than those on traditional channels, including multiple types of memecoins such as internet celebrity animals, cartoon characters, and real-life memes. Among them, Tiktok has become the largest memecoin production factory on streaming platforms. Coingecko has set up an independent category Tiktok Meme, with a total market value of US$257 million (data as of June 13, 2025). Major memecoins include Moo Deng, Just a chill guy, Skibidi Toilet, etc. [15]

Figure 9: Tiktok Meme section on the Coingecko platform

In order to capture the hot spots of streaming platforms and issue Memecoin in a timely manner, investors have gradually formed a systematic, data-driven methodology to efficiently mine potential viral content and convert it into financial assets. The core method includes using the TikTok Creative Center to deeply analyze the current popular trends on the platform, focusing on popular keywords, short video content types, and user interaction data, so as to accurately lock in high-heat tags and topics. In addition, investors will also combine industry screening mechanisms to further screen out hot IPs with Memecoin issuance potential by monitoring the speed of social media dissemination, user engagement, and the cultural resonance potential of content.

3.1 Just a Chill Guy Incident Review Chill Guys popularity began in November 2024. The token is based on the Chill Guy cartoon dog image launched by American artist Phillip Banks on Instagram in October 2023. Chill Guy quickly became popular on social media with his casual dress and Buddhist attitude. On TikTok, he gradually became a spiritual antidote for young people to cope with stress and depression. In August 2024, Chill Guy combined with other popular memes on TikTok, further becoming popular and spawning a large number of secondary creative content. Subsequently, Chill Guy was converted into a memecoin – CHILLGUY. Thanks to the viral spread of TikTok, the price of CHILLGUY rose more than 40 times in a short period of time. [16]

However, the success of CHILLGUY has also sparked controversy. Creator Phillip Banks publicly stated that he has never authorized anyone to use the Chill Guy image to issue cryptocurrencies or produce peripheral products, and accused the relevant actions of copyright infringement. Banks has applied for copyright for Chill Guy and plans to take legal action to combat illegal profiteering.

Figure 10: Just a chill guy price chart

3.2 Tiktok Potential IP The phenomenon of Internet celebrities becoming popular on streaming platforms is highly random, which is significantly different from traditional entertainment forms such as movie releases or game releases. The latter usually has a clear time node as a reference, while the formers popularity outbreak is difficult to accurately predict. Therefore, when evaluating the potential for Memecoin issuance, investors should not rely too much on time factors for linear deduction. Take Just a chill guy, which quickly gained popularity at the end of 2024, and Pepe, which has become a phenomenal Memecoin, as examples. In both cases, the relevant Memecoin was not launched immediately after the creators completed the creation of the IP image, but experienced different degrees of brewing and market fermentation periods. This shows that the successful issuance of Memecoin is related to the maturity of the IP image, the characteristics of the communication platform, and the mainstream thought of society.

Table 1: Summary of Memecoin issued by Tiktok platform

Note: In the table statistics, only the Memecoin with the same name is counted with the highest market value, and only the Tiktok account with the same name is counted with the highest number of followers. The market value data comes from Coingecko.

3.2.1 That Little Puff

That Little Puff is a TikTok account featuring the cute ragdoll cat Puff. It was incubated by the Chinese company Puff Media and has become one of the most popular pet accounts in the world. The account features Puffs funny cooking skills, daily life and creative handicraft videos. The content is humorous and full of healing, attracting more than 32 million TikTok fans. Puffs videos not only show its unique charm as a cat chef, but also convey joy through carefully designed short video plots. Puff has launched a web-based store, where fans can purchase products related to the IP. [17]

Figure 11: That Little Puff’s Tiktok account

Currently, the Memecoin of the same name as That Little Puff has appeared on the Solana chain. The project was issued by the on-chain address 5241 BV on the Pump.fun platform. The current market value of the project is 1.91 million US dollars. The market value of Memecoin was 240,000 US dollars when it was launched, and its highest market value reached 17.7 million US dollars, an increase of more than 70 times. It is expected that more Memecoins related to Puff will appear in the future, and traders still have the opportunity to capture investment opportunities related to this IP. [18]

Figure 12: بازار value changes of PUFF Memecoin

IP fan base: ⭐️⭐️⭐️⭐️⭐️

IP and cryptocurrency compatibility: ⭐️⭐️⭐️

Memecoin comprehensive index: ⭐️⭐️⭐️⭐️

3.2.2 Mochapom

MochaPom is a popular pet account on TikTok, starring a cute Pomeranian named Mocha. The account uses high-quality videos to show Mochas daily adventures, funny actions and charming personality. He often wears fashionable clothes or performs various interesting tricks, which is deeply loved by fans. At present, the account has more than 13 million fans. The monetization method of the Mocha account is also mainly to sell IP-related products in the online mall. Fans can buy the animal care product Sirius Alpha. [19]

Figure 13: Mochapom’s Tiktok account

Cat and dog-related images have always been the main narrative of animal-related Memecoins. Although there are currently multiple Memes with the same name related to Mocha on the chain, no project with a value of more than $100,000 has appeared. Overall, Mocha, an animal influencer, still has great potential to be further explored.

IP fan base: ⭐️⭐️⭐️⭐️

IP and cryptocurrency compatibility: ⭐️⭐️⭐️

Memecoin comprehensive index: ⭐️⭐️⭐️

3.2.3 Tubby Nugget

Tubby Nugget is an illustration and comic series created by Jenine Pastores and Josh Jackson, and currently has more than 6.9 million Tiktok followers. The main character of the Tubby Nugget project is a little clay figure who loves to sing, and the related videos convey positive emotional values to the viewers. The image of Tubby Nugget is deeply loved by the majority of users.

【 20 】

Figure 14: Tubby Nugget’s Tiktok account

IP fan base: ⭐️⭐️⭐️

IP and cryptocurrency compatibility: ⭐️⭐️⭐️

Memecoin comprehensive index: ⭐️⭐️⭐️

3.3 Other Tiktok influencers In addition to the above-mentioned influencers, there are some influencers on Tiktok that are worth paying attention to, and they are potential IPs for the subsequent issuance of Memecoin. In the field of comics, dinosaurcouchcomics, with 2.1 million followers, is a popular comic creator known for his humorous style and focus on mental health. His works usually feature dinosaurs as the protagonists, and explore emotional and psychological challenges such as depression, anxiety, and interpersonal relationships through simple painting styles and profound dialogues. Ryankhudson, with 1.1 million followers, is known for his humorous and sometimes slightly dark comics. His works often cleverly explore themes such as mental health, anxiety, and human emotions, combining wit and resonance, and are deeply loved by the audience.

Other notable creators in the animal world include Panna, a poodle with 9.7 million followers. The blogger often shares Pannas funny and interesting daily life with two Chihuahuas, Azuki and Chocola. The account chinpals, with 6.9 million followers, is also worth noting. The creator mainly shares the daily play and cute interactions of the chinchilla chinchillas. In addition, dunkin.ducks, with more than 5 million followers, is also a popular Douyin blogger. The blogger regularly shares his daily interactions with ducklings, which have a unique audience as non-cat and dog pets. [21]

4. Artificial Intelligence (AI)
AI has become the core narrative of current technological development. Since OpenAI launched the ChatGPT model, AI technology has gradually broken through the professional field and integrated into the daily life of ordinary people. The release of DeepSeek R 3 in January 2025 and Grok 3 in February became a hot topic in the technology field that month. Manus AI, the representative product of AI Agent, was also hard to find after its release. At the same time, the Memecoin market of the same name as DeepSeek, Grok, and Manus has performed strongly, with its market value increasing by dozens of times.

For technology giants with huge market capitalization, AI has become an inevitable choice for strategic layout. The main reason is that AI narrative has broad market prospects and can provide strong support for the companys performance growth in the next few years. In the current global large model market, many Internet technology giants have launched their large model products. Microsoft-backed OpenAI launched ChatGPT, Meta released ClaudeAI, Google launched Gemini, Alibaba launched Qwen, and ByteDance launched Doubao.

At the supply chain level, GPU manufacturers such as NVIDIA provide computing power support for large models, while mobile phone manufacturers such as Apple provide hardware platforms for large models. Therefore, such companies are less likely to directly develop large models to avoid direct competition with partners.

It is expected that in the second half of 2025, large model products will break through existing boundaries and show strong cross-domain potential, especially in areas such as commercial office and content creation. The popularity of vertical segmentation models will gradually increase, and their application depth and breadth are expected to be comparable to general large models. At the same time, press conferences and summits related to AI and large models will continue to be the focus of market attention and lead the direction of industry development.

4.1 Grok Event Backtracking On February 18, 2025, Musk officially announced the latest generation of large models, Grok 3. Musk said at the press conference that the capabilities of Grok 3 are an order of magnitude higher than the previous generation product Grok 2, and praised it as the smartest artificial intelligence on the planet. The training of Grok 3 relies on the Colossus supercomputer newly built by xAI, which is equipped with 100,000 NVIDIA H100 GPUs and provides more than 200 million GPU hours of computing resources. After the Grok 3 press conference, it has received widespread attention from the market, and the number of page visits to Grok 3 has quickly exceeded 900,000 per day.

On March 7, 2025, a user asked Grok on the social media X: If you were to design a meme coin, what would you name it? Grok responded humorously: Of course its GrokCoin – it fits my AI identity and is absurd enough. Influenced by this, the GrokCoin token with the same name issued by the on-chain address 3 MadW quickly rose more than 100 times, and its market value exceeded 30 million US dollars in just 2 hours. The current market value of the token is less than 200,000 US dollars. [22]

Figure 15: Market value trend of GrokCoin token issued by 3 MadW

4.2 AI products and conferences in the second half of 2025 As the iteration of AI products continues to accelerate, multiple large-scale model-related products may be released in the second half of 2025. In addition, global summits related to the AI field will also become a stage for large-scale model manufacturers to show their muscles. Not only should Memecoin traders pay attention to these events, but as individuals who pay attention to technology, they may also need to pay attention to these events.

4.2.1 Minimax Text Inference Model

Vincent Video has always been one of the most demanding AI content generation products. The core reason is that video rendering requires a lot of graphics card resources, and small startups cannot cross the high computing power threshold in the early stages of entrepreneurship. In this relatively competitive track, Conch AI launched by the Chinese company Minimax has gradually gained recognition from users and has become one of Vincent Videos representative products. According to Huxiu.com, in the second half of 2025, the Minimax team will launch its text reasoning model codenamed M+, which has received widespread attention in the industry.

In early 2025, the Minimax team released the long text processing model MiniMax-01, but at that time the worlds focus was on DeepSeek R1, so MiniMax-01 did not receive much attention. The text reasoning model launched by Minimax this time will directly challenge DeepSeeks leading position in text reasoning models. If its performance and user experience exceed DeepSeek, it will bring the entire Minimax brand to a higher level. Memecoin, which has the same name as its product, is worth paying attention to. [23] [24]

Figure 16: MiniMax-01 large model core parameters

4.2.2 Anuttacon, an AI game company founded by the miHoYo team

MiHoYo is currently the most influential ACG game manufacturer in China. Its games such as Genshin Impact, Honkai Impact 3, and Honkai Impact 3 are extremely popular in the ACG community. The above three games have also been ranked among the top mobile game apps in Europe and the United States for a long time. In September 2023, Cai Haoyu, one of the three founders of MiHoYo, decided to start a business again and founded the AI game company Anuttacon. Anuttacons goal is to use AI to bring unprecedented experience to gamers and break the boundaries of interactive entertainment.

In March 2025, the company released a trailer for its first AI game, Whispers From The Star. The protagonist of the game is Stella, a girl from the Department of Astrophysics. She accidentally crash-landed on an alien planet, and the player is the only person she can contact. The task is to help her survive and leave the planet GAIA. Stellas dialogue is generated by AI in real time, and Stella responds accordingly based on the dialogue input by the player.

Whispers From The Star has started its first internal beta in March. If it starts public beta in the second half of 2025, it will likely be a disruptive AI game product. Memecoin, the games namesake, is also worth paying attention to.

Figure 17: Promotional image of the game Whispers From The Star

4.3 Global AI Conferences to be Held in the Second Half of the Year The development of artificial intelligence not only affects the nerves of its industry insiders, but also blockchain and AI have been deeply integrated in many aspects. The latest technological advances in the field of AI will also be closely related to the industry prospects of cryptocurrency. In the second half of 2025, the worlds most important conferences include Ai 4 2025 held in Las Vegas, USA in August. At that time, many industry leaders in the AI industry will attend the meeting to share their latest views on the development of the AI industry. The hot topics discussed at the meeting may become hot topics on the Internet, or even become Memecoins in the cryptocurrency industry that have increased by 100 times.

Table 2: Important global AI summits in the second half of 2025

نتیجہ Looking ahead to the second half of 2025, the cultural and technological fields will continue to bring a steady stream of hot words to the Memecoin market. In the field of video games, the release of blockbusters such as Ming Late: The Feather of Yuanxu, Borderlands 4, and Pokémon Legends ZA are expected to spawn a new Memecoin craze with their IP influence, continuing the successful model of Black Myth: Wukong. In terms of movies, films such as The Little Monsters of Langlangshan and Zootopia 2 may ignite the popularity of the same-name tokens on the chain through box office and word-of-mouth success. Streaming platforms such as TikTok, represented by That Little Puff and Tubby Nugget, have demonstrated a huge fan base for short video content. In the field of artificial intelligence, events such as Minimaxs text reasoning model, Anuttacons AI game Whispers From The Star, and the Ai 4 2025 conference may become catalysts to stimulate related Memecoins.

Memecoin traders can choose the Gate Alpha on-chain trading platform, which is built by the next generation super unicorn exchange Gate. The core advantages of the product can be summarized as speed, simplicity, quality, and security. Users can capture early Memecoin alpha trading opportunities without complicated on-chain operations. [27]

At the same time, the high risk of Memecoin investment cannot be ignored. Its price fluctuates violently, often driven by short-term popularity rather than long-term value. Retail investors find it particularly difficult to capture the first wave of opportunities and need to be alert to the possibility of a death spiral. Therefore, when chasing opportunities brought by these cultural and technological trends, investors should be cautious, conduct in-depth research and make rational judgments. In the second half of 2025, Memecoin will still be an important sector for cryptocurrency investors to find alpha investment opportunities, and paying attention to cultural hot spots and breakthroughs in artificial intelligence technology may provide clues for the next round of 100-fold Memecoin.

حوالہ جات 1. Odaily, https://www.odaily.news/post/5197813

2. Steam, https://store.steampowered.com/app/2277560/_/?l=schinese

3. Youxia.com, https://www.ali213.net/news/html/2025-5/932063.html

4. NetEase, https://www.163.com/dy/article/JVSAMNSI0526D8LR.html?clickfrom=w_game

5. Pokemon, https://www.pokemon.co.jp/ex/legends_z-a/tc/

6. Coinmarketcap, https://coinmarketcap.com/currencies/pikachu/

7. Coinmarketcap, https://coinmarketcap.com/currencies/snor/

8. Coinmarketcap, https://coinmarketcap.com/currencies/squirtle/

9. Bilibili, https://www.bilibili.com/video/BV1 qsJ 8 zjEmj/? spm_id_from= 333.337.search-card.all.click

10. Cointelegraph,

https://cn.cointelegraph.com/news/nifty-news-damien-hirst-airdrops-nfts-amc-teams-up-with-spider-man-3d-nfts-on-icp

11. X, https://x.com/NEZHABSC/status/1930209550847951277

12. Bilibili, https://www.bilibili.com/video/BV1 QBGrzDEaL/

13. YouTube, https://www.youtube.com/watch?v=xo4rkcC7kFc

14. rottentomatoes, https://editorial.rottentomatoes.com/article/the-most-anticipated-movies-of-2025/

15. Coingecko, https://www.coingecko.com/en/categories/tiktok-meme

16. Gate, https://www.gate.com/zh/learn/articles/what-is-chill-guy-chillguy/5335

17. Tiktok, https://www.tiktok.com/@thatlittlepuff

18. GMGN, https://gmgn.ai/sol/token/5241BVJpTDscdFM5bTmeuchBcjXN5sasBywyF7onkJZP

19. Tiktok, https://www.tiktok.com/@mochapom

20. Tiktok, https://www.tiktok.com/@tubbynugget

21. Star ngage, https://starngage.com/plus/en-us/influencer/ranking/tiktok/all-countries/pets

22. Crypto.News, https://crypto.news/groks-self-named-memecoin-grokcoin-reaches-20-million-in-market-cap/

23. Huxiu.com, https://m.huxiu.com/article/4415871.html

24. Github, https://github.com/MiniMax-AI/MiniMax-01

25. Sina, https://finance.sina.com.cn/roll/2025-03-15/doc-inepucqa2484358.shtml

26. Datacamp, https://www.datacamp.com/blog/top-ai-conferences

27. Gate Alpha, https://www.gate.com/zh/alpha/bsc-0x95034f653d5d161890836ad2b6b8cc49d14e029a

Gate Research Institute is a comprehensive blockchain and cryptocurrency research platform that provides readers with in-depth content, including technical analysis, hot spot insights, market reviews, industry research, trend forecasts, and macroeconomic policy analysis.
Disclaimer: Investing in the cryptocurrency market involves a high level of risk. Users are advised to conduct independent research and fully understand the nature of the assets and products being purchased before making any investment decisions. Gate is not responsible for any losses or damages resulting from such investment decisions.

This article is sourced from the internet: Gate Research Institute: New Meme Narrative Guidelines for the Second Half of 2025

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