温馨提示：本站仅提供公开网络链接索引服务，不存储、不篡改任何第三方内容，所有内容版权归原作者所有
AI智能索引来源：http://www.bee.com/ar/52746.html
点击访问原文链接

How long can the “mouth-stirring” economy last? Where is the next stop for crypto marketing? | Bee Network

进入原网站 导航首页
How long can the “mouth-stirring” economy last? Where is the next stop for crypto marketing? | Bee Network Login الأخبار الشائعة منصة إطلاق ميمي وكلاء الذكاء الاصطناعي ديسي مستكشف السلسلة الأعلى لنوبي 100x عملات معدنية لعبة النحل المواقع الأساسية يجب أن يكون لديك التطبيق مشاهير التشفير ديبين الناشئين الأساسية كاشف الفخ الأدوات الأساسية المواقع المتقدمة التبادلات أدوات NFT أهلاً، خروج عالم الويب 3 ألعاب تطبيق خلية نحل منصة النمو إعلان يبحث إنجليزي إعادة شحن العملات تسجيل الدخول تحميل ويب 3 يوني ألعاب تطبيق خلية نحل إعلان بيت•تحليل•النص الرئيسي How long can the “mouth-stirring” economy last? Where is the next stop for crypto marketing?تحليلمنذ 8 أشهر发布وايت 25٬839 12

Original author | Brian ( @BrianAitch )

Compiled by | Odaily Planet Daily ( @أوديلي تشاينا )

Translator | Dingdang ( @XiaMiPP )

Editors note: The mouth-pushing economy is at the forefront of the storm and has become a hotbed for retail investors and project owners to compete. However, this mouth-pushing craze is currently facing severe challenges: the proliferation of low-quality content, rampant brushing behavior, and increasing user fatigue with the reward-driven routine have led to a continuous decline in conversion rates. Taking Loudio as an example, the market value collapsed from US$98 million to US$3,800 in 25 days, exposing the vulnerability of the mouth-pushing economy to over-reliance on noise-based marketing. This article analyzes the pain points of the current mouth-pushing economy, explores its impact on تشفير project marketing, and rethinks the fundamental limitations and room for improvement of current crypto project marketing.

1. Inefficient marketing costs

Most projects invest heavily in marketing partnerships like Kaito. Just to launch Kaito Earn, you need to pay hundreds of thousands of dollars upfront, and then continue to invest the same amount of tokens or dollars every month.

Kaito does play a role in brand exposure and topic generation, but most of these interactions are driven by “hired” content creators with limited influence, and the overall quality and signal strength are low.

What the project really wants are high-quality conversations that can resonate with the community, convey brand values, and ultimately achieve effective conversions. But such conversations are rare.

2. Evaluate marketing effectiveness from conversion rate data

Crypto projects generally have two main goals:

Increase the number of product users

Increased token price (i.e. more token buyers after TGE)

(Data source: Dune @hashed_official )

Take Loudio as an example:

Among the participants in the first phase, the proportion of additional quotas was approximately 1.54% (15/973)

The second phase is 1.93% (/4102)

In comparison, the conversion rate of Google Ads is about 4.29% ~ 6.96%

In other words, Loudio’s overall conversion rate is much lower than traditional digital advertising.

3. The “noise” problem caused by lack of substantive content

Many brands spend a large portion of their marketing budgets on creating “buzz” around X, particularly relying on the InfoFi platform. However, without substance, these marketing outputs will ultimately become meaningless noise.

To quote @Chilearmy123 :
Even if Project K announced that it would give out more than $15,000 in rewards to Kaito users every month, the public would only remember that “Project K is good at giving out money.” If it launches a “Mascot عملة الميم” and uses a similar distribution method to Loudio, people will naturally start discussing its significance, community culture, user experience, and so on.

Therefore, instead of relying on platform tools, it is better to choose clear topics and specific incentive mechanisms, such as games, Meme coins or DApps. These topics are more likely to trigger active discussions and high-quality conversions from users.

If a project relies solely on incentive mechanisms to attract early users on the left side of the marketing curve but lacks substantive content, it will ultimately be difficult for these people to truly complete the conversion and enter the next stage.

4. Return to the fundamentals of product and team

To borrow @leonabboud s analogy:

The project is the musical instrument and marketing is the amplifier or speaker.

Many teams try to use louder “sounds” to cover up “poorly tuned instruments” (imperfect products) and “unskilled performers” (incompetent teams).

This can increase exposure in the short term, but if the project itself lacks basic skills, even popular tools like Kaito will not bring ideal results.

As the crypto industry matures and participants become more professional, if you still believe that spending money to buy attention can bring real value, you underestimate the wisdom of the market and users.

5. Structural contradictions of InfoFi

The misalignment between the InfoFi platform and crypto projects in terms of incentive structures and goals is becoming increasingly apparent.

The InfoFi platform pursues: attracting more incentives (such as USDC, project tokens), taking commissions, distributing rewards, and expanding the user pool;

What the project team really cares about is whether users will actually use the product or continue to purchase tokens after TGE.

Currently, most activities on InfoFi are still led by hired creators who have limited influence, resulting in an overall conversion rate that is even lower than traditional advertising channels.

In my opinion, the platforms that can win in this round of InfoFi competition need to solve the following two core problems:

Empower high-signal, high-quality creators to drive real community-driven conversations;

The platform incentive structure must be aligned with the project incentive goals, because the rewards provided by the project are the fuel for InfoFis operations.

We are already seeing early signs of this trend, indicating that InfoFi is moving towards a more sustainable and productive phase of development.

Case Study Virtuals

بالرغم من Virtuals is not an InfoFi platform, the data shared by its co-founder @ethermage reflects the distribution platform’s high attention to “conversion rate” and “incentive mechanism”:

About 35% of Genesis participants purchased additional tokens on the secondary market.

The team is optimizing the distribution mechanism to be more inclined to reward firm holders, especially those users who double down on their conviction.

This approach reflects that the entire industry is gradually moving towards the goal of transformation orientation + long-term value creation .

Kaito

Kaito is actively responding to community feedback and will update the algorithm on June 17. The main changes include:

1) Quality vs. Quantity : Posts that only mention awards or rankings but lack valuable insights or project reviews will no longer receive attention;

2) Attention allocation mechanism: To prevent a single piece of content from over-ranking, there is an upper limit on the total amount of attention that can be obtained in each cycle, and a single tweet cannot occupy too high a weight;

3) Anti-small circle mechanism: The platform closely monitors internal interactive behaviors and has a strong protection mechanism to curb the behaviors of brushing interactions and group scoring;

4) Loyalty incentives: The platform encourages users to maintain long-term, continuous value-oriented participation while avoiding punitive restrictions on broad participation;

5) Team control: Project teams can customize the maximum amount of attention that tweets can contribute each week, increasing platform flexibility.

Since the launch of Kaito Earn, we have always focused on user conversion. This is reflected in the data shared by @MagicNewton :

Currently, 33,699 agent accounts have been activated through Kaito, accounting for about 30% of Newtons total activity.
These agents continue to generate fee income for Newton by purchasing BTC, KAITO and other assets.
The number of activated agents is still growing steadily.

To fully evaluate Kaito’s performance as a “conversion engine”, you should focus on the following key metrics:

Post-TGE agent account retention rate

Kaito Earn’s fee output vs. platform expenditure ratio

How many of the users who participated in Kaito Earn purchased additional tokens on the secondary market?

Although more time and data are needed to draw a final conclusion, it is clear that Kaito has a clear understanding of the importance of conversion rate and is continuously optimizing its algorithm mechanism based on community feedback.

Clout

Kaito is not the only InfoFi project that has adjusted its algorithm to improve conversion efficiency. On June 25, 2025, @fantasy_top_ launched Clout Pro and launched the Week 0 event in conjunction with @monstersdotfun .

Clout Pro is an API and SDK for attention tracking, helping project owners quickly build rankings and identify the most active users.

Key features include:

Anti-manipulation protocol: built-in anti-brushing, anti-farming, and anti-fake interaction mechanisms;

Customizable analysis tools: support sentiment filtering, keyword identification, anti-farming mechanisms, etc.

After issuing tokens and points, the platform will focus on monitoring the proportion of users who purchase additional tokens. This mechanism is more complicated than Loudio because it is also affected by multiple factors such as NFT, Abstract level, Ethos score, tokens, etc.

It is worth noting that the Clout team is constantly optimizing its social and incentive algorithms and providing customized support to project parties. This flexible mechanism is expected to increase conversion rates, but the final effect still depends on the matching degree of execution and strategy.

Currently, there are other platforms competing in the InfoFi ecosystem, such as @cookiedotfun ’s Snap. Although it is still impossible to tell who will win in the end, one thing is for sure:

Whoever can provide the largest reward pool, the most sophisticated incentive alignment mechanism, and achieve real user conversion will stand out in this round of InfoFi cycle.

6. Conclusion: What you need is not a bigger speaker, but a better melody

سوقing is only effective if the project fundamentals—product, message, and community—are solid.

What we really need is more beautiful music, not speakers with louder volume.

The InfoFi platform should focus on helping projects improve conversion rates, whether it is increasing the number of platform users or promoting secondary market purchases of tokens.

The key to success is not to cover the widest audience, but how to effectively convert the audience.

InfoFi platforms that can accurately align incentive structures with project goals, provide sufficient reward pools, and attract high-quality creators are most likely to win this game.

I am a Kaito staker myself. If you disagree, you may be right.

Attention is not everything.

This article is sourced from the internet: How long can the “mouth-stirring” economy last? Where is the next stop for crypto marketing?

تحليل ## ايردروبعملة # المشفرة# السوقعملة ميم #رمز #أداة #© 版权声明المصفوفة 上一篇 New developments in the Solana trenches: Pumpfun ICO, trading software melee, and Launchpad competition 下一篇 Interpretation of the Texas Bitcoin Reserve Act: $10 million allocated, derivatives can be used 相关文章 TRON is listed on the US stock market to create TRX Micro Strategy, and the DeFi ecosystem will usher in a 10 billion yu 6086cf14eb90bc67ca4fc62b 30٬545 8 Stop packaging high-risk investments as stablecoins. 6086cf14eb90bc67ca4fc62b 18٬027 1 DeFi Beginner’s Guide (Part 4): Plasma Mainnet Launch Subsidy Opportunities, Tutorials, and Precautions 6086cf14eb90bc67ca4fc62b 1٬505٬929 4994 2025 Annual Review Special: OKX’s Public Chain Friends 6086cf14eb90bc67ca4fc62b 12٬888 The crypto market is falling across the board. How do institutions and traders view the market outlook? 6086cf14eb90bc67ca4fc62b 28٬678 3 Binance CEO’s Year-End Letter: Crossing Hills, Joining Hands with People 6086cf14eb90bc67ca4fc62b 16٬067 1 بدون تعليقات يجب عليك تسجيل الدخول لتترك تعليق! تسجيل الدخول على الفور بدون تعليقات... Bee.com أكبر بوابة Web3 في العالم الشركاء كوين كارب بينانس CoinMarketCap كوين جيكو كوين لايف الدروع قم بتنزيل تطبيق Bee Network وابدأ رحلة web3 ورق ابيض الأدوار التعليمات © 2021-2026. جميع الحقوق محفوظة. سياسة الخصوصية | شروط الخدمة تحميل تطبيق Bee Network وابدأ رحلة web3 أكبر بوابة Web3 في العالم الشركاء CoinCarp Binance CoinMarketCap CoinGecko Coinlive Armors ورق ابيض الأدوار التعليمات © 2021-2026. جميع الحقوق محفوظة. سياسة الخصوصية | شروط الخدمة يبحث يبحثفي الموقععلى تشيناجتماعيأخبار العنوان: صيادو الإنزال الجوي تحليل البيانات مشاهير التشفير كاشف الفخ العربية English 繁體中文 简体中文 日本語 Tiếng Việt 한국어 Bahasa Indonesia हिन्दी اردو Русский العربية

智能索引记录